What Is Left Of The Theory Of The Firm?

Much talent, time, and imagination have been devoted in the last 80 years to analyze and theorize about the firm and the way it behaves. Such has been the interest of the research community in the study of the firm that the stream of papers, articles, thesis and books around the subject is by far…

Continue Reading →

The Scarcity of Attention: Reasons and Solutions

We all swim today in an overwhelming rich soup of information that we constantly use to feed our organization’s competitive engines. Actually, there will surely be no activity of the organization, or niche of the market, we wouldn’t deserve to know more about, were it not for the high costs involved and constraints upon our…

Continue Reading →

Discover What A Maturity Model Can Do For You

Have you ever asked yourself, what in the earth is the maturity models fuss all about? Maybe one more hard-thought idea from academicians or fancy consultants? Well, you’d better don’t get despair so fast this time. Maturity models have a long standing management and research-oriented record that have helped thousands of small and big-cap businesses…

Continue Reading →

Forget About Your Customer Life Cycle

The “customer life cycle” is a theory used to describe the steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. Understanding the customer life-cycle has become a must for many CRM, sales and marketing analysts, many of which strive to develop tools to break the customer life…

Continue Reading →

Page 3 of 4